how to advertise free article

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Did you know that there are hundreds of ways to advertise FREE or very inexpensively?  It is necessary to advertise any business in order to secure a constant flow of new business.  Most people presume that advertising will cost them hundreds if not thousands of dollars.  That is simply not the case.  Below you will find a few ideas to help you get rolling that are either FREE or very inexpensive. 

Community Involvement:

* Be a guest speaker at an event or meeting
* Have a "happening" -- contests, parties or picnics for your customers.
* Give product or service donations to a charity auction.
* Give free talks to community groups.
* Run booths at local fairs, festivals, and employment gatherings.
* Attend local business groups' meetings and business card exchanges.
* Patronize other home-based and small businesses. Participate in cooperative advertising for special newspaper business supplements.
* Post your business's fliers, cards and brochures on community bulletin boards.

Giveaways:

* Offer your local school or church a free workshop in exchange for some advertising or promotion.
* Give away free samples or advertising specialty items (magnets, mugs, etc.).
* Offer discount coupons in fliers
* Offer free evaluations or consultations.

Media:

* Use the free online News Releases.  There are hundreds available.
* There are online News Papers that you can advertise in free.
* Donate a little time and start a local fundraiser for a worthy cause.  Contact your local news for free promotion regarding the fund raiser and at the same time let them know what your business is.
* Write how-to articles for industry publications.
* Do free workshops and ask for media coverage
* Place classified ads in free shopper papers.

Signs:

* Always use a business signature on your emails and include your website address.

*Always use a car sign
* Design a logo and slogan that will become identifiable with your business's name. Display them on all your business cards and promotional materials as well, lawn or sidewalk signs, T-shirts, fliers and so on.  Use refrigerator magnets as hand outs and much more.
* Design business cards that stand out. Hand them out to everyone you meet. Ask relatives and friends to do the same.  Leave them on the table in restaurants, bathrooms, shopping carts, and every where you go.  Ask businesses if you can leave a stack of cards on their counter. Always include a card in the envelope of ever bill you pay.

Teaching:

* Do a workshop for the local mops group or an organization
* Give free demonstrations at trade shows and community or store events.
* Teach courses at local schools or community colleges.
* Conduct workshops at business conferences or expos.

Customer Considerations:


It costs less to keep a customer than to get a new one, and word-of-mouth advertising is one of the best advertising avenues.
* Send thank-you, birthday and seasonal cards.
* Offer special sales for loyal customers.
* Handle customer complaints quickly and to their satisfaction.
* Always do a little extra for your customers.
* Be professional and respectful to all customers.

Be creative and you will come up with more ideas than you can ever implement.  Always aim your promotions where they will reach your target customers.  Ask yourself you needs your service or product.  Those are the people you need to get in front of.   Always evaluate each promotion's responses and repeat those that bring the most business. Remember, customer satisfaction is the best (and lowest-cost) advertising avenue of all. Put customers first and your product or service will practically sell itself. 

 

ALWAYS ASK FOR CUSTOMERS FOR REFERRALS!

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Be a lifelong student. The more you learn, the more you earn and more self confidence you will have.
- Brian Tracy