with link exchanges
how does it work...
When a web site owner links
to your site it helps to improve your search
engine rankings. The more sites you link to
your web site, the better your ranking. In
order to get sites to link to you it is many
times necessary to give the site owner a
link from your site to theirs.
If you're not sure what your
site's link popularity rating is, you can
download the Google tool bar and it has a
feature that will tell you how many back
links there are to your site.
If you had two identical
sites and one had thousands of targeted
sites linking to it while the other had
none, the site with the thousands of
incoming links will rank higher.
Another important tool to
help you rank your site well in the search
engines is to have numerous people bookmark
your site. The more the better!
So how do you find reciprocal
link partners? In order to improve your
search engine ranking you want sites linking
to your site that are of a similar audience.
Example: You have a site that is all about
“fish.” You will then want to have sites
linking to you that are about pets,
aquariums, oceans, and anything that is
relative to fish. As you can see you're
looking for sites that are on the same
subject matter but not necessarily similar.
There are two ways to find
sites that will link to your website.
1. Find targeted sites in the
web directories, such as
LookSmart, or the
Open Directory Project.
Go to a directory's home page
and search with the keywords that would
describe your site or subject matter. The
sites listed in these and related categories
are the types of sites you need to contact.
Contact these sites and ask if they would
consider a “link exchange.” This means that
you would place a link on your site if they
would do the same.
Now make a list of the sites
that agree to a link exchange. Then create a
links or resources page and add links to the
sites on that page. Only exchange links with
targeted sites. I highly recommend that you
don't exchange links with sites that bear no
relation with your site. If you link to
poor-quality or spam sites, it could affect
your search engine rankings.
2. You can create incoming
links without a link exchange in
directories, yellow pages, and guides.
If you want to save time and
effort, you could use a reciprocal link
management tool, such as
Arelis. It will help you find and contact link
exchange partners. Do not use link farms.
Search engines will pick up on that and it
will discount your efforts.
If you are like so many
people today you have made a decision to
stay home, enjoy more time freedom, be your
own boss, or raise your kids. That decision
in any household has an effect on the budget
when you have been accustomed to two
incomes. You may have sat down and put a
new budget together but with rising costs
and unexpected expenses you may find
yourself needing to find a way to generate
enough income into your household budget so
you can afford to stay home. We have put
some ideas together that could help.
Learn from yesterday, live for today, hope for
tomorrow. The important thing is not to stop
~ Albert Einstein ~